BUS 400 Custom GPT Hub Driving Business Opportunities

A bright, colorful quick-access list of your custom GPTs. Use this hub to launch tools that support industry analysis, strategy, ethics, structure, and crisis management.

Tip: Start with analysis tools (Lone Moose & PEST_SIM), then move into ethics, structure, and crisis readiness as your work progresses.

1 Lone Moose Five Forces

Industry & Competitive Analysis

Apply Porter’s Five Forces to any company. Explore competitive pressure, industry structure, and the strength of each force.

  • Best for: Early-stage industry scans.
  • Suggested: "Map the Five Forces for [company]."

2 PEST_SIM PESTLE

Macro-Environmental Simulator

Generates PESTLE data for a fictional firm, asks you for a strategy, and simulates likely outcomes based on your recommendation.

  • Best for: Strategy choices based on macro data.
  • Suggested: "Run a PESTLE simulation."

3 Reference Check SRC

Self-Reference Criterion

Explore how cultural assumptions from a U.S. perspective shape international strategy decisions—and where the self-reference criterion creeps in.

  • Best for: Identifying cultural blind spots.
  • Suggested: "Give me a self-reference scenario and score my choices."

4 Crossroads Ethics

Shareholder vs Stakeholder

Compare outcomes from shareholder-focused versus stakeholder-oriented decisions over multiple rounds—cost, risk, brand, and long-run performance.

  • Best for: Ethics, legitimacy, and trajectory analysis.
  • Suggested: "Run a four-round shareholder vs stakeholder scenario."

5 Shooting Stars SWOT & VRIO

Comparison Lab

Compare the IO (SWOT) and RBV (VRIO) approaches on the same company to see which framework feels more insightful for the situation.

  • Best for: Evaluating strategic frameworks.
  • Suggested: "Perform SWOT and VRIO on [company] and help me compare them."

6 Strategy Mapper Strategy Types

Move Classification & Analysis

Classify a firm’s major strategic moves using the BUS 400 strategy guide (growth, retrenchment, diversification, etc.) and explore alternatives.

  • Best for: Understanding strategy categories and labels.
  • Suggested: "Identify the main strategy type used by [company]."

7 Building Blocks Structure

Organizational Structure Simulator

Choose a structure (simple, functional, divisional, matrix) for a scenario and see quarterly performance differences based on fit with strategy.

  • Best for: Testing structure–strategy alignment.
  • Suggested: "Give me a scenario and help me choose the best structure."

8 Crisis Control Crisis

Crisis Planning & Response

Walk through the three phases of crisis management: plan, respond to a simulated crisis (pandemic, cyber attack, product failure, etc.), then complete a root cause analysis.

  • Best for: Crisis readiness and organizational learning.
  • Suggested: "Run a full crisis scenario, including after-action review."