I hope that the content presented within this brief introduction has been useful. As you can imagine, we have only "scratched the surface" of DA. Below are some resources you can access to continue the exploration.
Brown, J. W., & Brown, R. V. (2014, August 01). Decision Analysis Comes of Age. Retrieved August 27, 2017, from https://hbr.org/1982/09/decision-analysis-comes-of-age
Buchanan, L., & O'Connell, A. (2006, January). A Brief History of Decision Making. Retrieved August 27, 2017, from https://hbr.org/2006/01/a-brief-history-of-decision-making
Chan, W., & Mauborgne, R. (2015, July 16). Fair Process: Managing in the Knowledge Economy. Retrieved August 27, 2017, from https://hbr.org/2003/01/fair-process-managing-in-the-knowledge-economy
Decision Matrix Analysis Making a Decision by Weighing Up Different Factors. (n.d.). Retrieved September 11, 2017, from https://www.mindtools.com/community/pages/article/newTED_03.php
Fabian, K. (2017, May 16). Decision Matrix: What It Is and How to Use It. Retrieved September 11, 2017, from http://www.businessnewsdaily.com/6146-decision-matrix.html
The Kepner-Tregoe Matrix Making Unbiased, Risk-Assessed Decisions. (n.d.). Retrieved September 11, 2017, from https://www.mindtools.com/community/pages/article/newTED_94.php?route=pages/article/newTED_94.php
Kepner-Tregoe Method - https://www.toolshero.com/problem-solving/kepner-tregoe-method/
Kepner-Tregoe Matrix - Making Unbiased, Risk-Assessed Decisions https://www.mindtools.com/pages/article/newTED_94.htm#.Wa1prAg3GC0
Roy, R. (Producer). (2017, May 25). Decision Matrix Analysis - Introduction [Video file]. Retrieved September 11, 2017, from https://www.youtube.com/watch?v=p1i8nCjUvsc
- Introduction to Decision Analysis: A Practitioner's Guide to Improving Decision Quality,3rd Edition, David C. Skinner, Probabilistic Publishing, 2009, ISBN: 978-0964793866
- Decision Analysis for Management Judgement, 5th Edition, Paul Goodwin & George Wright, John Wiley & Sons Ltd., 2014, ISBN: 978-1-118-74075-6
- Handbook of Decision Analysis, Gregory S. Parnell, Terry A. Bresnick, Steven N. Tani, Eric R. Johnson, John Wiley & Sons, Inc., 2013, ISBN: 978-1-118-17313-8.
- On Making Smart Decisions, Harvard Business School Publishing Corporation, 2013, ISBN: 978-1-422-8989-4
Thank you very much for your participation!